April 2024

Qualitative analysis of interview data, a basic step by step guide. Part 1: A description of each step. Step 1, reading the transcripts. Quickly browse through all the transcripts as a whole. Then, make notes about your first impressions. Re-read the transcripts again one by one very carefully, line by line.Step 2, start labeling relevant […]

When I’m presenting our measuring UX and ROI seminar, I sometimes get questions about the differences between quantitative and qualitative research. In UX, we often use qualitative research to gather insights or observations about users and products or services. Popular qualitative UX research methodologies include interviews, qualitative usability testing, and field studies. With qualitative research,

A lot of the frameworks and methods I teach are qualitative processes: design thinking, journey mapping, service blueprinting. They cannot be driven by quantitative data which gives you the “how many” and “how much” answers, but rather, qualitative data, which gives you the “whats” and “whys”. I’m gonna run through five qualitative methods. The first

When you have a lot of data from research, like interviews, focus groups or field studies, how do you begin to analyze them? We have a lot of qualitative data, essentially what we want to do is try to uncover themes in the data, and we do this by exploring similarities and relationships between different

Okay, questions from the department. I’m not going to spend a lot of time on this, partly because we don’t have a huge amount of time, but also because there are a number of good resources that talk about the question. So, I just tried to come up with some questions that I know get