Qualitative analysis of interview data, a basic step by step guide. Part 1: A description of each step. Step 1, reading the transcripts. Quickly browse through all the transcripts as a whole. Then, make notes about your first impressions. Re-read the transcripts again one by one very carefully, line by line.Step 2, start labeling relevant […]
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When I’m presenting our measuring UX and ROI seminar, I sometimes get questions about the differences between quantitative and qualitative research. In UX, we often use qualitative research to gather insights or observations about users and products or services. Popular qualitative UX research methodologies include interviews, qualitative usability testing, and field studies. With qualitative research,
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A lot of the frameworks and methods I teach are qualitative processes: design thinking, journey mapping, service blueprinting. They cannot be driven by quantitative data which gives you the “how many” and “how much” answers, but rather, qualitative data, which gives you the “whats” and “whys”. I’m gonna run through five qualitative methods. The first
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When you have a lot of data from research, like interviews, focus groups or field studies, how do you begin to analyze them? We have a lot of qualitative data, essentially what we want to do is try to uncover themes in the data, and we do this by exploring similarities and relationships between different
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Okay, questions from the department. I’m not going to spend a lot of time on this, partly because we don’t have a huge amount of time, but also because there are a number of good resources that talk about the question. So, I just tried to come up with some questions that I know get
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Hello, I’m Nicole Sweeney and I have a question for you: Have you ever wondered how the world works? I’m not talking about atoms and molecules, or wave functions and chemical reactions; I mean the world of people. For example, have you ever wondered who goes to college and why? What is it that makes
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We often think of health as this self-centric phenomenon that begins and ends with “me”. I choose what I eat, when I exercise, and how thoroughly I bathe. When I get sick, my body uses medicine and rest to get better. And not to brag or anything, but that sushi-induced food poisoning I had when
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So, when I was young, I thought that my freedom and my independence were the two most important things in my life. And in fact, I thought that happiness could only come from me directing my own destiny, in a way that was independent and free from the influences of other people. And then I
The wisdom of sociology: Sam Richards at TEDxLacador Read More »
In 2017, American epidemiologist Anthony Fauci said there was “no doubt” that the country would be confronted by an infectious disease outbreak within the next three years. And in June 2019, Fauci described public health’s biggest nightmare as “a respiratory-borne illness, that spreads rapidly, that’s new.” Less than a year later, Fauci’s greatest nightmare was
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Do you think you’re middle class? If you’re American, there’s a pretty good chance that you do. In a survey conducted by the Pew Research Center in 2015, 87% of those surveyed identified themselves as middle class. That’s a pretty big middle. But your intuition about what the middle class is, like who it includes,
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