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What is the use of Transcription in Ecommerce Industry? From Accessibility to Customer Support
Benefiting from great deals, the comfort of shopping from home, and endless browsing options, e-commerce has transformed the way we shop. According to Forbes, the industry is expected to have a valuation of over $7.9 trillion by 2027.This also means that the thriving e-commerce portals must constantly offer their customers the best online shopping experience. One way to do so is by utilizing the transcription services that help these portals in numerous ways. Are you wondering how these services help?
Transcription Services In E-commerce
Transcription services provide more than just an accurate text version of audio/video recordings. They also help businesses reach more customers, be more inclusive, and improve customer satisfaction. Here’s how transcription services can benefit online shopping businesses:
From Compliance Challenges Into Seamless Accessibility
E-commerce platforms have educational, marketing, and other video content for users. Having a transcript with these videos is not just a step towards inclusive accessibility, but also a legal compliance. The Americans With Disability Act (ADA) mandates subtitles for published video content. Accurate transcript with the video ensures that the video content is considered by the ones battling hearing impairment.
Transcripts for e-commerce portal videos also help overseas customers with the same issues and let them make better purchasing decisions. Moreover, the platforms can also get along with the global compliances including the Web Content Accessibility Guidelines (WCAG) are a set of international standards created to ensure that web content is accessible to all individuals, including those with disabilities.
Boosting Search Rankings With Accurate Transcripts
Though video content is engaging for internet users, the magic of text cannot be missed. Search engines don’t index the audio or videos. Instead, they need written content that can come from well-drafted transcripts. The promotional videos, podcasts, and demo videos converted into text drive organic traffic to the website, keeping the users engaged.
The converted text lets businesses repurpose the content for blogs, articles, video descriptions, and social media posts. For instance, a video transcript of how to use a specific cosmetic product can easily be used to create an informative blog, allowing room for the SEO rankings. Better search ranking also means that the e-commerce platform can revise its paid promotional strategy, and maybe invest the amount in collaborating with a professional transcription service provider.
Customer Service That Helps Business Stand Out
How a business deals with its customers is a prominent factor driving its success. The same applies to the ecommerce industry where customer satisfaction has to be prioritized at every stage. From initial searches to final purchase, the business has to ensure that customer’s issues are handled well.
Customer interaction transcripts can be used for creating training manuals, making it easier for newbies to understand the core concepts of customer service. With easily accessible precise documents, it becomes easier to learn and focus on the smallest details that can have a major role in enhancing customer experience.
Also, the valuable insights from the customer support transcripts can be quoted into blogs, and articles and become valuable content for the case studies.
Expanding to Global Markets
Transcription services help ECommerce businesses break language barriers and grow internationally. By transcribing product details, guides, and promotions, businesses can easily translate content for customers worldwide. This builds trust by offering clear information in their language and reaches a wider audience.
Transcribing customer reviews and feedback into Multiple languages also gives useful insights into global markets. Localized transcripts improve search rankings at regional levels, making it easier for international customers to find products. This opens up new markets and helps businesses grow globally.
Smart Strategy Through Research and Innovation
In the ECommerce industry, staying competitive means constantly researching and innovating. Transcription services turn interviews, surveys, and focus groups into useful information that businesses can use to understand customers and create better marketing strategies.
By transcribing meetings and brainstorming sessions, companies make sure no ideas are lost. This supports innovation and helps them adapt quickly to changes, keeping them ahead in the market.
The Bottom Line
Transcription services are a valuable asset for eCommerce platforms, helping in many areas. From ensuring compliance with legal requirements to making content accessible, transcription plays a crucial role. It also enhances your SEO by repurposing content, improving organic rankings, and providing customer service transcripts that can be used for employee training.
At ANT Datagain, we offer a range of transcription services tailored to meet various client needs. Whether you require fast automated solutions or highly accurate human transcription, we have the perfect plan for you. By aligning these services to different priority levels, you can choose the right combination of speed, cost, and accuracy to match your specific needs.
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