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Translating for Online Marketplaces and E-commerce Platforms
Online marketplaces cater to a worldwide audience with buyers and sellers from various languages. Translating for these platforms offers many benefits. For instance, sellers can reach a wider audience by providing product descriptions, reviews, and customer support in multiple languages. On the other hand, buyers can navigate platforms, understand product details, and make informed purchasing decisions in their native tongue. Translation resolves linguistic barriers and miscommunication, which can reduce sales and customer dissatisfaction. By bridging these gaps, translation improves shopping, builds trust, expands reach, and boosts business growth.
Let’s explore more about the benefits of translation for online marketplaces & e-commerce platforms with real-time examples:
1. Wider Audience Reach
By offering translations on e-commerce sites, businesses can attract a global audience. Each new language opens doors to different market segments, broadening the customer base.
Renowned beauty retailer Sephora expanded its digital presence by offering its website in diverse languages, including Spanish. Sephora’s decision to cater to non-English speakers expanded its reach across various regions, making more customers feel valued and increasing their global audience.
2. Improved Customer Trust
Presenting content in a customer’s native language builds trust. It shows the business cares about its users’ comfort, enhancing the shopping experience.
The electronics giant Sony, based in Japan, has a comprehensive website in various languages, including French. Recognizing the global nature of its customer base, Sony provides translations to ensure that consumers worldwide can easily navigate their site. It nurtures trust and positions the brand as genuinely global and consumer-centric.
3. Reduced Returns and Complaints
Customers are less likely to face misunderstandings with translated product details and guidelines. This clarity reduces product returns and related complaints, benefiting the customer and the business.
IKEA, the Swedish furniture brand, sells its products globally. Recognizing the potential for misunderstandings in product assembly and features due to language barriers, IKEA offers multilingual instructions and product descriptions. By providing clear translations, there are fewer misunderstandings, leading to fewer returns and customer complaints.
4. Improved Competitive Edge
Multilingual support on a platform can set it apart in the competitive online market. A platform can appeal to a wider range of customers by catering to multiple language speakers.
Online fashion retailer ASOS provides its platform in several languages, such as English, Mandarin, Hindi, and Arabic. By doing so, they cater to a vast and varied global customer base. Offering multilingual support gives ASOS a significant advantage. It ensures that they remain a top choice for fashion enthusiasts worldwide.
The Bottomline
By breaking down language barriers, translation for online platforms ensures that content, be it product descriptions or customer support, is accessible to a diverse array of users worldwide. This accessibility means businesses can tap into vast markets that were previously challenging to penetrate due to linguistic differences. If you’re seeking high-quality translations, connect with ANT by Datagain. Catering to over 100 languages, we’re here to elevate your global presence.
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