We all know the importance of client feedback. But did you know that a story from customer feedback works best to refine business processes? These stories make understanding products easier and fun for the audience. They also help boost customer retention rates and loyalty to a great extent. Condensing feedback into stories is an art […]
How To Create a Story Using Customer Feedback Read More »
When doing research or trying to understand how measurements have changed or how people think, we frequently use qualitative data. Typically, qualitative data comes from: Transcripts of interviews Open-ended survey questions Transcripts from call centers Documents and texts Recordings of audio and/or video Presenting facts Qualitative data has more depth of understanding than quantitative data.
Analyzing Qualitative Data: A Process Guide (Manual vs. Automatic) Read More »
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